Porsche Design is the world's number one premium men's lifestyle brand. It is an internationally recognised brand that develops its products with a strong focus on design and technique, developing technically advanced items with refined and functional design, whether in the brand's more focused categories, such as optics and watchmaking, or in other traditionally strong categories for the brand, from luggage to architectural projects.
In the optical segment, Porsche Design positions itself as a technically advanced brand, with a positioning strongly inspired by its automotive roots, which does not follow trends, but seeks to create them with permanent innovation in its frames and sunglasses, offering unique solutions and accumulating design awards, which attest to its exclusivity as an optical product.